A multi-country digital intelligence study tracking public conversations on Electronic Nicotine Delivery Systems (ENDS) across 12 languages over a ten-year period (2014–2023). Leveraging millions of online discussions, the analysis mapped the evolution of public sentiment, behavioral trends, policy debates, and harm reduction narratives across diverse markets.
Conducted in collaboration with the Turkish Institute of Public Health and Chronic Diseases (TÜHKE) under TÜSEB, the study applied advanced social listening, topic clustering, and trend analysis methodologies to generate strategic insights into emerging issues, stakeholder perspectives, and communication opportunities.
The findings provided a unique longitudinal view of the global ENDS landscape, enabling data-driven decision-making in an increasingly complex and rapidly evolving environment.
