This social listening and digital intelligence study examined how HIV/AIDS has been discussed, perceived, and portrayed across Türkiye’s digital ecosystem between 2017 and 2025. Drawing on publicly available social media conversations, online news coverage, forums, and user-generated content, the analysis explored public attitudes, stigma, misinformation, awareness levels, and emerging narratives surrounding HIV/AIDS.
The study analyzed nearly 300,000 online mentions generated by more than 92,000 unique authors, reaching a potential audience of over 570 million. Through advanced social listening, sentiment analysis, trend monitoring, and peak-event investigation, the research identified the key drivers of public discourse, major misinformation risks, and the social dynamics shaping perceptions of HIV/AIDS.
Beyond measuring conversation volume, the study provided in-depth insights into stigma, discrimination, media narratives, public trust, advocacy efforts, and the influence of major events on public opinion. The findings offer valuable evidence for strengthening health communication strategies, supporting awareness initiatives, and promoting more informed and inclusive public dialogue around HIV/AIDS.
